DYNAMIC AFFILIATE MARKETING CASE STUDIES

Twinings Tea partnered with us to overhaul and optimise its affiliate programme. Following a detailed audit, we removed fraudulent activity, strengthened programme quality, and expanded the partner mix through strategic upper-funnel affiliate recruitment. This drove stronger customer acquisition and improved revenue quality, delivering:

• 32% New Customers YoY 
• 30% Revenue YoY 
•  12% AOV

We partnered closely with this bedding brand and its paid media team to ensure all marketing channels worked cohesively and delivered maximum impact. Within the first six months, we exceeded performance targets by driving :

• 170 new active affiliates, 
• 54% YoY increase in revenue
• 25% increase in affiliate channel share 

We managed this online beauty brand’s affiliate programme for over two years, delivering sustained growth and driving continuous performance improvements across the channel. During this period we achieved:

• 70% YoY increase in revenue 
• 23% increase in Average Order Value (AOV) 
• 2% increase in Conversion Rate (CR) 
• Successful expansion into the US affiliate market 
• Improved returns and efficiency from tenancy investment

We have managed the EasyLife affiliate programme for over 10 years, delivering sustained long-term growth and consistently improving channel performance year after year. During this time we achieved:

• 10% YoY revenue growth 
• 8% annual increase in Average Order Value (AOV) 
• 12% increase in new customer acquisition

This well-established health and beauty brand had a strong in-store presence but was underperforming online. The affiliate programme required a strategic refresh through stronger promotional activity, targeted affiliate recruitment, and partner activation initiatives. By implementing these changes, we successfully delivered:

• 15% YoY increase in revenue 
• 10% increase in Average Order Value (AOV)

We worked alongside the in-house affiliate team to provide strategic support and accelerate programme growth, focusing on high-performing tenancy placements and partnership opportunities that delivered a strong return on investment. This collaborative approach resulted in:

• 23% YoY increase in revenue 
• Launch of multiple new promotional and marketing initiatives