About US

Dynamicaffiliatemarketing is headed up by Margaret Herrera - an experienced affiliate and partnership marketing specialist with over 20 years of experience in digital marketing, helping brands drive sustainable growth through performance-led partnership strategies. Throughout her career, she has worked across a wide range of sectors, developing and scaling affiliate programmes for both established brands and emerging businesses across the UK and international markets.

With deep expertise across leading affiliate platforms including Awin, Rakuten CJ, and Impact.com, Margaret specialises in partner acquisition, publisher development, influencer partnerships, campaign optimisation, and performance analysis. Her strategic approach combines commercial thinking with a strong focus on data, enabling brands to maximise ROI while building long-term, high-value partnerships.

Known for her hands-on approach and attention to detail, Margaret is particularly passionate about programme integrity, fraud prevention, and identifying new growth opportunities through innovative partnership strategies. She works closely with brands to create tailored affiliate programmes that not only deliver measurable results but also strengthen brand presence and customer acquisition.

The goal is simple: to help brands unlock the full potential of affiliate and partnership marketing through transparent, data-driven, and scalable growth strategies.